Design & Marketing

Experience.

Design and Marketing Manager

Lodging Econometrics + New England Hotel Realty
Portsmouth, NH • August 2016-present

Create and manage the design of all digital and print marketing material for both Lodging Econometrics & New England Hotel Realty with the goal of transforming marketing objectives into effective and compelling visual solutions. Drive and evolve corporate look and feel to advance strategic initiatives and brand growth. Develop methods to ensure streamlining of marketing projects and corporate deliverables. Collaborate with sales and marketing to provide visual design leadership to deliverables such as emails, direct mail, sales sheets, websites, social media, brochures, presentations, displays, trade show exhibits, and infographics.

Marketing Communications Manager

Greater Portsmouth Chamber of Commerce, Portsmouth, NH
October 2014 – August 2016

Create and manage all print and digital marketing/communications for the Chamber, its events, and its destination marketing initiatives. Responsibilities included planning, writing, and designing of newsletters, print and digital advertisements, posters, signage, postcards, brochures, press releases, websites, and email campaigns. Also responsible for event marketing and assisting with the logistics and operations of those events including Restaurant Week, Fire & Ice, Hit the Decks, and Shop Portsmouth

Marketing Director / Design Director

HighQuest Partners / Global AgInvesting / Soyatech
Danvers, MA /Greater Boston • February 2011 – January 2014

Directed and managed the marketing of 5-10 yearly international conferences focused on agribusiness and agriculture while also supporting the consultancy branch of the company. Worked collaboratively with marketing, sales, operations, sponsors, and partners to create strategic and engaging marketing collateral.

Responsible for strategizing, conceptualizing, designing, managing and producing marketing, branding, and corporate communications pieces across all print and digital media. Supervised graphic design, copywriting, public relations, and production. Lead the marketing team to deliver work that was globally-relevant, on-strategy, on-budget and on-time. Marketing pieces created included comprehensive event branding items: logos, advertisements, emails, banner ads, brochures, postcards, white papers, conference guides, newsletters, event signage, and trade show displays.

Freelance Design & Marketing

January 2000 – present

Worked with a variety of clients both B2B and B2C to create advertising pieces, brand identity, and other marketing collateral for print and digital marketing.

Clients included Toyota Tsusho America, Harvard University, Cheisi USA, Jenn David Design, and TAC Worldwide Companies.

Creative Director + Art Director

Pape Communications
Boston, MA • July 1997 – January 2009

Responsible for the direction, management, and supervision of the creative department and its team of copywriters and designers as well as driving the idea creation of recruitment advertising and marketing campaigns. Worked with and mentored the team to inspire innovative design and copywriting solutions that would be on-target, on-deadline and on-budget. Also responsible for project management, employee and freelance management, client interaction, vendor liaison, print buying, and equipment/systems management.

Clients included Freeport-McMoRan Copper and Gold, TD Bank, Bentley College, Harvard Vanguard, and Lahey Clinic.

Art Director + Partner

Digital Arts & Sciences Marketing and Advertising
Boston, MA • January 1990 – June 1997

Partner in running a marketing agency with a focus on the music and consumer electronics industry. Working with clients to create original advertising and marketing pieces for print and digital media. Collateral was created for various media including magazines (Stereophile, Modern Drummer) and trade shows (NAMM & CES). Responsibilities also included day-to-day operations, supervising staff and freelance personnel, production management and scheduling, coordinating outside vendors, print buying, and project management of all deliverables including Manny’s Mailbox, a 104 page/1000+ product direct mail catalog.

Clients included Panasonic, Celestion Industries, NAD Electronics, KEF Electronics, B&W Loudspeakers, Manny’s Music, Vater Percussion, and Blue Cross Blue Shield of Maine.